Family Mission

Ensure the development of the communication strategy (internal and external), safeguarding the Casais Group brand, as well as coordination with the various target audiences, namely current and potential employees, customers, partners and the surrounding community, with a view to achieving the goals business objectives of the Group, acting in accordance with the Group's ethics and Casais values

Job Responsibilities

Digital marketing:
1) Create and implement digital marketing plans, aligned with the organization's business objectives and respective monitoring reports;
2) Promote the implementation of new market research and analysis methodologies and tools, following trends in this area;
3) Use methodologies and tools for exploring, processing and analyzing data and information (big data and small data), identifying and establishing bases that can be used to build new profiles relating to target audiences;
4) Create and implement online advertising campaigns (Google Ads and Facebook Ads), analysis and reports;
5) Create performance monitoring dashboards, identifying, proposing and analyzing the most relevant indicators for each project (Google Analytics and email marketing);
6) Promote and maintain relationships with suppliers / internal customers to make projects viable, ensuring monitoring of the project schedule, budget and team;
7) Create and manage content for different communication channels adjusted to different target audiences.

Communication:
1) Promote and maintain relationships with suppliers/clients to make projects viable, ensuring monitoring of the project schedule, budget and team;
2) Create and implement communication strategies suited to the objectives of the event/target audience, aligned with the organization's business objectives;
3) Ensure the supply and logistics necessary to hold events (merchandising, space rental, catering);
4) Communication management and press office;
5) Create performance monitoring dashboards, identifying, proposing and analyzing the most relevant indicators for each project;
6) Create and manage content for different communication channels and media tailored to different target audiences;
7) Research and monitor references in the market and carry out benchmarking to promote the improvement process and adoption of new trends in organizational communication;
8) Act as a public relations and communication pivot, through the creation, organization and implementation of internal initiatives.

Job Requirements

• Experience: 5 to 7 years
• Advanced English

Education

• Level 6 - Higher education (Degree)
• Social Communication, marketing, digital marketing, communication, or similar

Certifications / Requiered Licenses